InBupa

A subscription-based rental clothing service for the elderly

Product Design // Service Design // Future Elderly Service// Sustainability

InBupa Service Video

The world's population is aging. The elderly will become the largest consumer group in the future. Let's reimagine Healthy aging together. Seniors have long been ignored by the fashion industry, but it's high time for reform. It's difficult for seniors with limited mobility & poor online shopping experience to get what they desire. Hence I aim to help elders elevate the shopping experience & enjoy the things they love. It is hard for them to keep up with new technologies & services. Therefore, I would like to introduce a subscription-based rental clothing service for seniors called InBupa.

 

As an InBupa member, they have unlimited times rentals. The welcome box provides necessities which include membership cards, body measuring tape, shopping scanner, charging cradle, size guide, app & product instruction book, etc. For people who dislike using their phones, it's easy to place an order by using the scanner. The App & Website interface is clean & easy-to-use. It encourages stronger connections within families. An alternative payment method makes it easier for them. Stylists will deliver clothes to home by using a reusable clothing dust bag. They will help seniors try on clothes, offer companionship to reduce loneliness & return unwanted items. It provides free laundry service, which achieves medical-grade cleaning & disinfection. It is cleaner & safer than seniors wash clothes by themselves.

Brief

Understand the needs of 60- 80 year olds, and their families, and reimagine healthy ageing?

Opportunity

Elderly people have long been ignored by the fashion industry, but it’s high time for reform

How can we elevate the shopping experience for the elderly which will be a huge consumer group in the future ?

I saw an interesting phenomenon in the Care home. The elderly put labels on the items they like which is hard for them to get the clothes they love, because of the inconvenience of movement and poor online shopping experience. 

Inspiration

Richmond Village Carehome

Sustainability

The fashion industry causes great pollution to the environment every year. Making a t-shirt will waste 2,700 liters of water.Sharing resources such as sharing bicycles are new trend now. Sharing wardrobes this idea can provide them more choices and also reduce damage to the environment.

Design

I would like to introduce A subscription-based rental clothing service for the elderly called InBupa.

Service/ System

InBupa App Makes It Easier

Download InBupa App To Unlock The Best Of InBupa Elderly Fashion Service

Wireframe

InBupa is a subscription-based rental clothing service for the elderly. Easy to place order by using the scanner or app. It has unlimited times rentals, stylist delivers clothes to your home & offer companionship & support, free shipping & dry cleaning. It provides customers more choices & reduce clothing waste. It also provides personal stylists to accompany the elderly to help them reduce the loneliness.

Service/ System

By using the reusable clothing dust bag to deliver their clothes to reduce the plastic pollution.

This service also provides free laundry service. It cooperates with well-known clothing cleaning companies to achieve medical grade cleaning and disinfection. It is cleaner and safer than the elderly wash their clothes by themselves.

REPLACEMENT GLASS

BUTTON

1D LINEAR IMAGING 

SCAN ENGINE

BUTTON SEAL

MAGNETIC CHARGING 

CONTACT POINT

RECHARGEABLE 

LITHIUM-ION BATTERY

CIRCUIT BOARD

OUTER SHELL